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As the momentum for a greener, more sustainable future builds, electric vehicles (EVs) are becoming an increasingly common sight on UK roads.
While many drivers are attracted by environmental benefits and potential cost savings, the transition to EV ownership can be complex. Insurance brokers are uniquely positioned to guide their customers through this change and help address their concerns.
Key ways brokers can support EV adoption
Expert guidance: Brokers possess in-depth knowledge of the insurance market and can help customers navigate the specific requirements of EV insurance. By offering tailored advice, brokers ensure clients get the right level of cover for their vehicle’s unique features.
Specialist EV policies: Unlike traditional internal combustion engine (ICE) cars, EVs come with distinct risks, such as battery damage and charging cable issues. Brokers can develop or recommend insurance products designed specifically for EVs, providing peace of mind in case of EV-related incidents.
Charging infrastructure support: Concerns about charging point availability remain a barrier for many potential EV owners. Brokers can supply information about local charging infrastructure and recommend policies that cover breakdowns or accidents at charging locations.
Reducing range anxiety: Range anxiety is a well-known challenge for would-be EV drivers. Brokers can educate clients about recent battery technology developments, increasing vehicle ranges, and the expanding network of UK charging stations, helping to dispel concerns and encourage adoption.
Highlighting incentives: There are significant savings and incentives for EV owners, including lower insurance premiums, reduced road tax, and government grants. By informing clients of these benefits, brokers can make the financial case for switching to electric clearer and more compelling.
EV-ready repair networks: The repair sector has been slow to adapt to EVs, but Motor Assist ensures full nationwide EV repair coverage—including specialist repairs for Tesla models—through its dedicated network.
Future-proof cover: EV technology and regulations are evolving rapidly. Brokers can monitor these changes to ensure their clients’ cover remains up to date and compliant, delivering a seamless ownership experience as the market matures.
Leveraging data and telematics for enhanced service
The surge in EVs presents new opportunities for brokers willing to embrace technology. Telematics and driver data, provided by partners such as Motor Assist, allow brokers to:
- Analyse real-time driver behaviour and EV performance
- Build bespoke, risk-based policies for individual drivers
- Present underwriters with compelling, data-driven business cases for new EV products
Motor Assist’s extensive experience and data from a large fleet of ICE and electric vehicles enable brokers to refine risk assessment models, resulting in more competitive and comprehensive EV insurance offerings. By staying on top of claims trends and repair data, brokers can anticipate emerging risks and fine-tune their products accordingly.
Personalised support for a smooth transition
Access to customer data also allows brokers to personalise their guidance. By understanding driving habits, commute distances, and charging preferences, brokers can offer:
- Tailored discounts for careful EV drivers
- Customised cover options
- Partnerships with charging networks to further ease range anxiety
A strategic partnership for the future
Insurance brokers play a central role in helping customers transition to electric vehicles. By leveraging their expertise, creating specialist products, and partnering with innovative claims management providers like Motor Assist, brokers can make the EV journey smoother, safer, and more rewarding for their clients.
Motor Assist’s end-to-end and modular claims management packages deliver agility, visibility, and performance. We invite you to benchmark your current incident claims management costs against our offering and discover how we can help you deliver superior EV solutions for your customers.
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