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1 min read

Revolutionising dealer training

Written by Motor Assist

Over 21 years ago, we introduced comprehensive training for automotive retailers, supporting hundreds of dealers and bodyshops in adopting best practices for accident aftercare services.


Now, two decades later, we are once again leading the way by digitising our training scheme with the introduction of the AX Academy platform.

This innovative, automated platform is the first of its kind and ensures dealers are fully equipped to maximise the lifetime value of their customers. AX Academy makes training more accessible and efficient, allowing us to train all dealership colleagues as part of their standard induction or compliance testing, and enabling rapid onboarding of new staff and ongoing development of experienced team members.

The Academy has already trained 1,300 dealer staff, achieving a 93% pass rate and delivering increases of up to 60% in aftercare calls from customers. Training topics include accident management processes, legal and safety requirements, enhancing customer service through accident aftercare, and identifying the optimal solution for each customer’s needs.

The Academy has already trained 1,300 dealer staff, achieving a 93% pass rate and delivering increases of up to 60% in aftercare calls from customers.

With real-time accreditation tracking, management teams can easily administer their Accident Aftercare service and respond promptly to any programme updates, which are delivered automatically by us. This ensures your business always operates with the most current information and best practices.

Dealers benefit from improved customer satisfaction through timely support and the provision of appropriate replacement vehicles, while repairs remain in-house—helping drive valuable parts revenue and encouraging long-term customer retention.

By digitising and automating our training, we have removed the traditional barriers of staff availability and downtime, enabling thousands of employees to be trained simultaneously. This not only increases engagement and awareness but also embeds essential processes into daily operations, delivering significant returns for your business.

We look forward to supporting your dealership’s success with the AX Academy.

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