Fleet managers are seeing discounts as high as 45–55% on new electric cars and vans as manufacturers compete for market share. In some cases, ‘buy one, get one free’ deals are being offered, especially for larger orders.
This aggressive pricing is largely driven by the Zero Emission Vehicle (ZEV) mandate, with new brands – particularly from China – pushing prices down to win fleet business.
In the webinar hosted by Fleet News, participants discussed how discounts on cars, and especially vans, have risen steadily over the past 18 months and that ‘two-for-one’ deals on vans aren’t unheard of. They also flagged that if supply tightens, OEMs will start withdrawing the offers.
Lorna McAtear, head of fleet at National Grid and vice chair of the Association of Fleet Professionals (AFP), said fleet managers are eager to seize these deals while they last. However, she pointed out that the savings don’t always directly benefit drivers, as P11D values stay the same, meaning there’s no reduction in monthly benefit-in-kind (BIK) tax.
Paul Hollick, AFP chair, argued that lowering P11D values would do more to support the EV transition than fleet-level discounts alone. He said price cuts can help drive wider market demand, but both fleets and retail buyers need incentives to switch.
Motor Assist is ready to support fleet managers through the EV transition. With an EV-for-EV guarantee and a network of specialist bodyshops trained to repair electric vehicles to OEM standards, Motor Assist ensures any EV incident is handled quickly and expertly – keeping fleets and drivers moving.
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Based on what you’ve told us, your ideal solution looks like:
First Notification of Loss (FNOL) Processing
Benefit from a 24/7/365 FNOL service and contact centre that’s fast, assured and cost effective.
Repair network
Gain access to an experienced and high-quality repair network that includes over 200 core Tier 1 fixed site repairers across the UK as well as fast-track pods at one-day repair sites.
Repair management
Our repair management network minimises downtime for your business while providing comprehensive cost and performance data for your use.
Mobility provision
Experience benefits such as 95% on-time vehicle delivery and collection and EV for EV guarantee with our robust mobility solution.
Third-party capture
At Motor Assist™, we have a dedicated third-party intervention team backed by years of professional claims experience. Trust the experts to provide a service that protects both costs and brand reputation.
Uninsured Loss Recovery (ULR)
Focus on the things that matter while Motor Assist™ proactively pursues payments on your behalf, ensuring the best possible service for repair and loss recovery.}
