Motor Assist’s EValuate programme is a groundbreaking initiative aimed at supporting insurers and brokers and their customers’ transition from internal combustion engine (ICE) vehicles to electric vehicles (EVs).
By offering extended test drives to drivers when their vehicles are in for repair, EValuate provides a real-world experience of EV ownership. This programme not only helps insurers and brokers meet their environmental, social, and governance (ESG) goals but also aligns with the broader industry trend towards sustainability.
The EValuate programme is specifically designed to address the concerns and challenges that drivers may have about switching to EVs. It offers them a hands-on opportunity to experience the benefits and practicality of electric vehicles, promoting a smoother transition from ICE vehicles.
The benefits of EV test drives for insurers
For insurers, the EValuate programme provides a tangible way to support and promote sustainable practices among policyholders. By encouraging the adoption of EVs, insurers can significantly reduce the carbon footprint associated with their clients' driving habits.
Offering EV test drives can also enhance customer satisfaction and loyalty. Drivers get to experience the latest in automotive technology, and the extended test drive allows them to fully understand the advantages of EVs, such as lower running costs and reduced environmental impact. These experiences can lead to higher customer retention and even attract new clients who are environmentally conscious.
Aligning EV adoption with ESG goals
In today's business landscape, ESG considerations are becoming increasingly important. Insurers and brokers are under growing pressure to demonstrate their commitment to sustainability and the EValuate programme provides a practical way to align with these goals by actively promoting the adoption of EVs.
Real-world experiences: A week with an EV
One of the most compelling aspects of the EValuate programme is the real-world experience it offers. Take, for example, Jodie Davies, a busy mum of two who had the chance to swap her petrol SUV for an Audi EV for a week. Despite initial concerns about charging and range, Jodie's experience highlighted the feasibility of living with an EV even without a home charger.
During her week-long trial, Jodie discovered the convenience of public charging stations and the cost savings associated with driving an EV. Her feedback underscores the importance of providing extended test drives, allowing drivers to overcome their apprehensions and see the practical benefits of EV ownership firsthand.
Overcoming challenges in EV integration
While the transition to EVs offers numerous benefits, it is not without its challenges. Issues such as charging infrastructure, range anxiety, and initial costs can be significant barriers. The EValuate programme addresses these challenges by providing comprehensive support and information to drivers.
Get started with EValuate today
Insurers looking to incorporate the EValuate programme into their operations can find out more by registering their interest. Discover how this initiative can help you achieve your sustainability goals and enhance customer satisfaction.
